This Is For The Girlies

Brand: Hers
Length: 23 seconds 
Platform: Meta & TikTok

👀 Why it stood out

This concept for Hers Mental Health lands the core message perfectly: Getting help for anxiety should be simple.

Despite being launched way back in Q1, the work didn’t stop there. Strategic iterations keep creative fatigue at bay, ensuring this ad continues to perform well into Q3.

Takeaways

🔹 Speak your audience’s language. When an ad sounds like your group chat, viewers lean in instead of tuning out.

🔹 Classic copywriting frameworks are classics for a reason. In this example, a simple Problem-Agitate-Solution script structure gets the audience nodding in agreement.

🔹 Don’t just claim benefits, show them. Back to back shots of filling a prescription from her phone and the delivery arriving on the doorstep demonstrates the simplicity of the process.

Who Comes Up With This Stuff?

Brand: Atticus
Length: 23 seconds 
Platform: Meta & TikTok

👀 Why it stood out

Opening with a sharp-suited attorney figure scoffing at a widely-held yet inaccurate myth does three jobs at once:

1. It’s a pattern interrupt. The blunt, slightly cheeky question hooks even passive scrollers.

2. A calm, in-the-know professional busts myths and replaces skepticism with credible facts.

3. Viewers who’ve self-disqualified feel seen, emotionally validated, and curious

The offer, a 2-minute eligibility quiz, turns curiosity into clicks and cements performance.

Takeaways

🔹 Lead with the biggest myth that floats over your product/service then flip it with facts.

🔹 Put an approachable expert on camera. Authority matters. Warmth and relatability keep it from feeling preachy.

🔹 Move from curiosity-piquing proof to actionable next steps with a clear offer to convert interest into action.

Texting My Girls

Brand: Earnest
Length: 25 seconds 
Platform: Meta
Thumbstop: 26.75%

👀 Why it stood out

This ad is a top-performer that successfully toes the line between native and branded content.

The UGC-style opener creates an above-average thumbstop. Once viewers are watching, the ad immediately addresses three major concerns hanging over student loan holders in a playful format: a text thread. 

Takeaways

🔹 Native first, brand second. An opener that could pass for organic content buys you the extra seconds needed to deliver your message.

🔹 Let the UI do the persuading. Using the familiar texting interface allows this ad to walk through each benefit, oozing social proof without ever really feeling like an ad.

The Game of Self

Brand: Self Financial
Length: 35 seconds 
Platform: Meta
Format: 3D Animation

👀 Why it stood out

This animated concept plays off the classic board game “The Game of Life”. But instead of choosing between college and career or spinning for twins, viewers are instead taken on a credit-building journey.

It stands out because it reframes a dense financial chore into a winnable quest.

💡 Takeaways

🔹 Use metaphors and analogies (like a board game) to simplify complex topics (like building credit) into something instantly digestible.

🔹 Frame the product or service not as the hero, but as the tool that helps the viewer unlock the next level.

🔹 Animation buys you freedom. When live action feels limiting, sensitive, or abstract, animation can illustrate what a camera can’t.

Me Realizing…

Brand: Hers
Length: 24 seconds 
Platform: Meta & TikTok

👀 Why it stood out

This ad for Hers leans into the “me realizing” TikTok trend with class and style.

The hook intrigues, the body educates, and the phone mock-up shows the next step, all without breaking the native scroll vibe.

What’s especially interesting about this concept is that although it was created for TikTok, it also became a top performer on Meta. This proves TikTok-style storytelling can translate successfully across platforms.

💡 Takeaways

🔹 Borrow (and honor) native trends. Using an established meme format lets viewers instantly recognize the rhythm and stay engaged.

🔹 Build once, deploy twice. It’s not always smooth sailing, but creative that nails trend language and structure can often port from TikTok to Meta (or vice versa) with minimal tweaks.

Keep It Going

Brand: Hims
Length: 23 seconds 
Platform: Meta

👀 Why it stood out

A lot can happen in three seconds. For this concept, we had to cram in a lot of information for the message to land and the right audience to stick around.

The result is a direct, emotionally charged ad that speaks directly to the main pain point on which the younger male audience fixates: lasting longer in the bedroom.

💡 Takeaways

🔹 A strong hook doesn’t just stop the scroll, it qualifies the viewer. Hyper-specific language speaks directly to the target audience while inviting everyone else to keep scrolling.

🔹 Mirror your audience with both messaging and visuals (in this case, young couples) to ensure the ad feels relatable and credible. 

🔹 Convert interest into action by closing the loop with frictionless next steps. For this ad, how convenient, quick, and discreet the process is.