3 Ads That Make Clinical Feel Cool

Performance marketing is often a grind of “mining for inspiration.” You spend hours in the Ad Library scrutinizing a competitor’s creative, trying to reverse-engineer why it’s scaling without being certain.

Today, we're mining for you. We worked with Ready Set creative strategists and producers Shannon Coast and Camila Hocsman to break down three health and wellness ads built around the same idea: stop marketing the treatment, start marketing the transformation.

• How to make a prescription treatment stop the scroll

• How to sell the absence of friction instead of the presence of a solution

• How to make a celebrity endorsement actually believable

Reading time: 6 minutes

Ready Set Teardown #1

Hers: The Status Pivot

Here's the concept framework Hers used to successfully launch a new prescription-strength Hair Gummy — and why the word "Introducing" is doing more work than you think.

THE CONTEXT 💡

The target market for this ad is women in their 30s or 40s, they’re done with “bathroom science experiments” and DIY hacks. They want results that fit into their lives like a habit.

THE STRATEGY 🧠

Most hair loss brands are fighting for position inside the same category: medical solutions for a medical problem. 

The creative defaults to clinical language, before/after imagery, and urgency-driven copy designed to make you feel the problem before offering the fix.

With Hers, we made a deliberate pivot.

By using the “News Drop” framework (leading with "Introducing the only…"), suddenly you're getting early access to something new.

THE ANATOMY 💪

The Hook: The News Drop. 

"Introducing the only Rx Minoxidil Hair Gummy" isn't just an opening line, it functions as a scroll-stopping news event. Introducing signals newness. The only signals exclusivity. Together, they stop the scroll by framing a familiar problem as something that finally has a brand-new answer.

The Retention Hack: The Authority Sandwich. 

The visuals do one job (aspirational hair, high energy, lifestyle footage), and the text overlays hit them with rapid-fire trust signals: Minoxidil → Dermatologist Backed → 10-Year Track Record.

Ready Set Teardown #2

Hers: The Real Competitor

This ad is a masterclass in identifying the hidden competitor and making your offering look like the definite winner.

THE CONTEXT 💡

Hers is targeting women experiencing anxiety who already know they need support. The problem isn't awareness. It's that the traditional path to access treatment — the appointments, the waitlists, the offices — is so overwhelming it actively compounds the anxiety they're trying to treat.

THE STRATEGY 🧠

You often see mental health brands competing against other mental health brands. With Hers, we did something different by competing against the hidden competitor: the complex process to access treatment.

For a lot of people, the biggest barrier to getting help isn't awareness of the problem. It's the friction of the process.That logistical barrier is its own anxiety on top of the one they already have.

So instead of leading with the outcome, Hers led with the obstacle removed: no in-person appointments. They solved the secondary anxiety (the logistics) before even touching the primary anxiety (the experience).

THE ANATOMY 💪

The Visual Intentionality: The Two-Role Skit. 

One talent, two characters. We used a Green Screen Skit format designed to feel like an internal monologue (the part of you that's stressed talking to the part of you that's already figured it out) and mimic native organic content, meaning the viewer’s ad guard never fully goes up.

The Retention Hack: The Logic Flow. 

Every background change earns its place and creates a logic flow. Stressful car POV on the way to an appointment (problem) → Phone UI (solution) → Product at door (payoff). We aren’t just telling them the process is simple, they’re watching it happen in real time. 

Teardown From the Wild

AG1: The Longevity Stamp

AG1 cracked the code on turning a paid spokesperson into a credible habit witness (and the playbook works whether your talent costs $20M or $200).

THE CONTEXT 💡

AG1 is selling to high-achievers with a "supplement graveyard" in the pantry and zero patience for pill fatigue. They aren't buying vitamins, they're buying an elite daily ritual. And they're skeptical of anyone trying to sell it to them.

THE STRATEGY 🧠

Most celebrity ads have the same problem: everyone knows it’s a paid gig. AG1 counters that skepticism with four words: "AG1 drinker since 2021."

This identity mirroring reframes Hugh Jackman from a spokesperson to a habit witness, someone who has been doing this from before the camera showed up. Now the ad isn’t selling you on the product, it’s showing you that if it’s good enough to fuel Wolverine’s workout schedule, it’s enough for your morning routine.

THE ANATOMY 💪

The Hook: The Clapperboard Reveal. 

The BTS clapperboard is a pattern interrupt, it signals “you’re about to see something real.” The face reveal follows immediately. That’s enough to stop the scroll. But the text "AG1 drinker since 2021" is the real strategic hook as it anchors the ad in reality.

The Retention Hack: The Audio/Visual Split. 

The audio targets the Aspirational Brain with Jackman talks about mind, body, and peak performance. Meanwhile, the text overlay targets the Analytical Brain, listing Multivitamins, Prebiotics, Greens, and functional ingredients. Two tracks, two buyer mindsets, all in one ad.

Thanks for reading!

That’s all for this week. Seeya next time 🫶 

P.S. This is a new format for us — no news, no stories, just three ad teardowns start to finish. We want to know if it lands. Hit reply and tell us what you think.